Beg, Barter & Deal: How To Survive Your First Five Years In Business
This is the book blog for Beg, Barter & Deal: How To Survive the First Five Years in Business. Join the conversation. Why did your business fail? Why did it succeed? Tell me and you could be in the book.
Saturday, April 17, 2010
Begging for Dollars
Speaking of sales, very few of us enjoy that part of business. Okay, some love it but they're born to sell. The only way to get better at closing sales is to practice. And to learn from each success or failure. A recent Inc. article on selling suggested that salespeople relish both rejection and failure. But what struck me as a major takeaway was the scenario wherein a salesperson was happy with selling a dress to a customer, but her manager chided her because she neglected to suggest shoes, a handbag, a sweater, a belt, and a hat to go with the dress. Her manager said, "The sale is over when the customer says no." In other words, don't close the sale prematurely. If you sell a service, you should offer as many add-ons as you can. Don't stop until you hear no. Good advice in a climate when selling is hard to begin with.
Tuesday, August 25, 2009
Marketing In a Downturn
As professional service providers, my wife and I have been challenged to keep up our marketing efforts this year. Let's face it, we've all felt a pinch in the pocketbook. But one thing we've learned is to keep marketing our services no matter what. In fact, we've actually ramped up our marketing this year, but we've done it strategically and frugally. Increasing our visibility on Google's search and Adwords has been a primary focus. If you have a "local" business with an actual address, get your business on Google Maps. It's really quite easy and increases your rankings on Google search results. For example, if you do a search for "life coach in Nashville," my wife (Coach Kyna) is usually in the top three listings on the map. What else did we do? We've finally decided on an email newsletter provider. I had been considering Constant Contact, but I was unimpressed with their templates. So I chose My Emma and enlisted my friend, Jay Thatcher of Thatcher Design to design our templates. If we have your email address, stay tuned for the debut of our inaugural issues. And lastly, thanks to two wonderful interns from MTSU, we're more visible and more motivated than ever. How are you marketing in this downturn? Are you spending more or less?
Tuesday, June 16, 2009
Blogging For Dollars
Anyone remember Mark Frauenfelder? The one-time associate editor of WIRED? Well, he’s still writing and publishing his online zine, Boing Boing. I have been wondering where he went and it turns out he’s been right there on the web all along. (I didn’t get the memo). He appeared on my radar screen again thanks to a recent Wall Street Journal Q & A. Turns out, he makes six figures from blogging about building chicken coops and three-string guitars. He does this because he was one of the pioneers of the blogosphere. Having WIRED street cred helps a lot too.
I remember sending Mark queries when he was at WIRED. In fact, I just might still have the letter he sent me accepting a pitch and the contract he signed from WIRED. Guys like him usually go on to write popular non-fiction books on subjects they are passionate about. Turns out, he did write Rule the Web in 2007. And apparently he’s working on another book about the DIY craze.
Anyway, I’m taking his advice to heart. So tell your friends about my fabulous blog and maybe I too can blog for dollars.
Thursday, April 16, 2009
I just got my new personal cards from London that are about half the size of regular business cards. They have my picture on one side and my contact info. on the other. I’m calling them “Mini-Me.” I ordered them fromMoo.com and the quality is quite good. They arrived surprisingly fast given their international transit. I’d recommend trying them. I’ll post a sample soon.
Meanwhile, I’m thinking about getting a Twitter account. A few friends think I should do it since I’m a writer. What do you think? Pro or con?