These days, it seems most of us service providers are practically begging for dollars. The economic "upturn" is supposedly happening, but I'm not so sure it's very real yet. Steady work is good work and that's about all we can expect right now. If you are starting a business, focus on getting your first client or making your first sale. That's your most important job, assuming you have done everything you need to be open for business.
Speaking of sales, very few of us enjoy that part of business. Okay, some love it but they're born to sell. The only way to get better at closing sales is to practice. And to learn from each success or failure. A recent Inc. article on selling suggested that salespeople relish both rejection and failure. But what struck me as a major takeaway was the scenario wherein a salesperson was happy with selling a dress to a customer, but her manager chided her because she neglected to suggest shoes, a handbag, a sweater, a belt, and a hat to go with the dress. Her manager said, "The sale is over when the customer says no." In other words, don't close the sale prematurely. If you sell a service, you should offer as many add-ons as you can. Don't stop until you hear no. Good advice in a climate when selling is hard to begin with.
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